Recent quotes from Automotive Industry Publications

·        “One of the major drivers of change in this (automotive) industry is technology, specifically Internet Technology. Consumers are quenching their thirst for information and gaining greater control during the buying process with help from the internet. They’re no longer swinging by your showroom just to learn more about your cars” Dealer Marketing Magazine March 06

·        “You need more high-skilled, highly educated people in today’s dealership. There is very little room for error. Dealerships must sell themselves to the public just like the military markets itself to potential recruits” Automotive News February 2006

·        “Prior to the internet, the sale of a car was generally a reactive type of sale. You put an ad in the paper or on the radio and then you waited for the customer to call or stop by the dealership. Now, consumers are armed with a wealth of information that they get mostly from the web. Dealers need to be more proactive in meeting customers’ sales and service expectations” Dealer Marketing Magazine March 06

·        “Understanding your customers’ needs is the key to getting them to return. Managing customers doesn’t have to be like herding cats. Keeping in touch in the right ways with existing and potential customers can keep them returning for sales and service” Automotive News February 2006

·        “Web presence is important in today’s world because when people are looking to buy a vehicle, their first impression comes from your website. It is extremely important that you present customers with something that is very user friendly - they can navigate very easily and find exactly what they are looking for. If you are not providing the customer with what they want and allowing them to get to it quickly, then you risk losing that customer” Dealer Marketing Magazine March 2006

·         “Because customers are your scarcest resource, the surest route to increased shareholder value is to understand what your customers need and offer products or services that meet those needs as completely and relevantly as possible. Your company should be making its decisions on the basis of return on customer” Automotive News February 2006